| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5050489 | Ecological Economics | 2011 | 8 Pages |
Abstract
⺠We estimate respondent scale heterogeneity in two contrasting choice experiments. ⺠We interpret individual scale heterogeneity as ability to choose (ATC) between attributes. ⺠We find that including scale heterogeneity improves model fit. ⺠Accounting for ATC improves the reliability of results when valuing unfamiliar goods.
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Authors
Mike Christie, James Gibbons,