The effect of applied resources on competitive advantage in hotels: Mediation and moderation analysis

As the role of managers and employees are important in building a high quality relationship with customers, it is critical to hire competent managers and employees with a competitive spirit in the organization. To make new recruitments, motivation and personality of the applicants need to be considered. To enhance competition among employees, managers can apply different strategies such as setting an award and promotion system. Furthermore, for an organization to adapt to the market dynamism, managers have to understand the market and their competitors, make a plan, and hire qualified staff and so on. Participation in training courses is necessary to understand and learn more about employees, competitors and the market environment.