Self-determined travel facilitation with mental construal priming

In order to encourage people with mobility impairments (PwMI) to become active tourists, it is crucial to enhance their self-determination for overcoming travel constraints. This study proposes mental construal priming as a relatively efficient approach to facilitating self-determined travel pursuits among PwMI. Two pretest-posttest web-based experiments within the context of accessible and inaccessible service support the construal-facilitating effect on self-determined travel motivations, particularly through moderating the relationships between autonomy/competence satisfaction and self-determined motivations. This study offers theoretical implications by bridging construal level theory and self-determination theory, and introduces a new perspective of utilizing mindset intervention to cultivate travel motivations. The context-based adoption of different construal priming programs is recommended to maximize facilitation effectiveness.