Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5108535 | Tourism Management | 2017 | 15 Pages |
Abstract
In this study co-creation, defined as a tourist's subjectively lived on-site experience involving actively participation and interaction, is found to enhance attention, involvement, and memorability. A conceptual model of on-site co-creation is proposed and empirically tested in the context of two experiences with dolphins in a marine life park. Results were analysed using SEM and reveal that co-creation significantly influences attention and involvement and also that the higher levels of attention and involvement generated are associated with memorability.
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Authors
Ana Cláudia Campos, Julio Mendes, PatrÃcia Oom do Valle, Noel Scott,