One museum, two stories: Place identity at the Hong Kong Museum of History

Tourism academia has attempted to individually explore the concepts of visiting experience, place identity, narratives, and history museums, but it has rarely delved into the deep and sometimes murky waters of the intimate connection among these notions. Focusing on the Museum of History in present-day identity torn Hong Kong, the current study sheds light on the identitarian and ideological implications visiting this museum has for Hong Kong born-and-raised Millennials. The findings challenge the current understanding of place identity at heritage sites of contested identity by revealing the subtle, sensitive, and fluid connections between individual and official narratives, and also among the investigated concepts. They also raise important critical assumptions about the politics of museography.