Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5108624 | Tourism Management | 2017 | 15 Pages |
Abstract
Shopping is a common activity for many tourists, but research into this phenomenon is piecemeal and fragmented. This paper provides a critical review of tourist shopping research with the aims of identifying progress, presenting a descriptive framework, and suggesting new areas and approaches for research. The paper identifies main themes in tourist shopping research based on a “4W2H” framework that examines who (segmentation), what (product), why (motivation), where (setting and service), how (behaviour and experience) and how much (expenditure). Attention then shifts to a review of conceptual, theoretical and methodological issues. The findings show that the area is dominated by quantitative studies and a reliance on four generic concepts - customer satisfaction, motivation, culture and attitude. A lack of appropriate and specific theoretical foundations is a major problem for the area and the paper concludes with a discussion of key topics that merit further attention and that could address this problem.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Haipeng Jin, Gianna Moscardo, Laurie Murphy,