| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5108718 | Tourism Management | 2017 | 10 Pages |
Abstract
Websites of private hospitals promoting medical tourism are important marketing channels for showcasing and promoting destinations' medical facilities and their array of staff expertise, services, treatments and equipment to domestic and foreign patient-consumers alike. This study examines the websites of private hospitals promoting medical tourism in three competing Asian countries (India, Malaysia and Thailand) in order to look at how these hospitals present themselves online and seek to appeal to the perceived needs of (prospective) medical tourists. The content and format of 51 hospitals are analyzed across five dimensions: hospital information and facilities, admission and medical services, interactive online services, external activities, and technical items. Results show differences between Indian, Malaysian and Thai hospital websites, pointing to the need for hospital managers to improve their hospitals' online presence and interactivity.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Sedigheh Moghavvemi, Meghann Ormond, Ghazali Musa, Che Ruhana Mohamed Isa, Thinaranjeney Thirumoorthi, Mohd Zulkhairi Bin Mustapha, Kanagi A./P. Kanapathy, Jacob John Chiremel Chandy,