China's outbound tourism - Stages, policies and choices

China's outbound tourism has developed rapidly in recent years. This development has been accompanied by a continuous and expanding deficit in the tourism balance of trade, triggering debate among government officials and academia about whether China's outbound tourism development has outgrown general economic development. Understanding China's growth in outbound tourism and its impact has therefore become more than an academic issue; it also affects the future orientation of China's tourism policy. This paper provides a detailed analysis of the tourists, spatial flow, market size, and expenditure. Despite the above concerns, it is suggested that China's outbound tourism is still in a preliminary stage of development and furthermore complies fully with national policies. Therefore, orderly guidance and discretionary market policies are proposed to further facilitate the growth of the outbound tourism market in China.