Olfaction in context - sources of nuance in plant-pollinator communication

Floral scents act as long-distance signals to attract pollinators, but volatiles emitted from the vegetation and neighboring plant community may modify this mutualistic communication system. What impact does the olfactory background have on pollination systems and their evolution? We consider recent behavioral studies that address the context of when and where volatile backgrounds influence a pollinator's perception of floral blends. In parallel, we review neurophysiological studies that show the importance of blend composition and background in modifying the representation of floral blends in the pollinator brain, as well as experience-dependent plasticity in increasing the representation of a rewarding odor. Here, we suggest that the efficacy of the floral blend in different environments may be an important selective force shaping differences in pollinator olfactory receptor expression and underlying neural mechanisms that mediate flower visitation and plant reproductive isolation.