Hybrid SWOT - ANP - FANP model for prioritization strategies of sustainable development of ecotourism in National Park Djerdap, Serbia

•The ANP methodology in fuzzy environment for prioritizing the strategies is introduced.•The proposed MCDM methodology was applied in the case of sustainable development of ecotourism.•Selection of strategies is based on criteria obtained by quantified SWOT analysis.•Ranking results of seven different strategies are presented and discussed.•Final results showed better readability when fuzzy logic approach was used.

The paper presents the results of the research for prioritization strategies of sustainable development of ecotourism in National Park Djerdap (NPDJ), Serbia. Ecotourism as a possible type of tourism in national parks is observed through SWOT situation analysis of NPDJ, Serbia. Based on the results presented in the TOWS matrix - possible SO, WO, ST and WT strategies, which enable sustainable development of ecotourism in the national park, were defined. Using multi-criteria Analytical Network Process (ANP) and Fuzzy Analytical Network Process (FANP) the prioritization defined strategy was determined. It allows sustainable development of ecotourism in NPDJ, Serbia, through the promotion of EU standards for the NPDJ involvement of academic institutions and non-governmental organizations (NGOs). By applying the defined prioritization of certain strategies, there is a possibility of a continuous increase of NPDJ performances which would contribute to the sustainability of the defined ecotourism concept.