Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
6539015 | Applied Geography | 2013 | 10 Pages |
Abstract
⺠Regional bias is associated with store counts and small market deployment. ⺠Regional bias is not associated with the age of the chain. ⺠Most chains saturated the markets near their first store locations. ⺠Chains that started in smaller markets deploy more stores in other small markets. âºÂ Chains that started in larger markets deploy more stores in other large markets.
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Authors
Lawrence Joseph, Michael Kuby,