| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 6539026 | Applied Geography | 2012 | 11 Pages |
Abstract
⺠We calculate the market share obtained by a Firm when it expands the number of stores and other firms operates in the market. ⺠We calculate the effect of the cannibalization due to the entry of the new store. ⺠We represent both market share and cannibalization by mean maps. ⺠We use the maps for finding the locations that optimize maximize market share or minimize the cannibalization. ⺠We obtain a map that combines both objectives in order to find the location that best fit the firm policy.
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Authors
Rafael Suárez-Vega, Dolores R. Santos-Peñate, Pablo Dorta-González,