Travel motivation and tourist satisfaction with wildlife tourism experiences in Gonarezhou and Matusadona National Parks, Zimbabwe

While marketing for national parks needs to emphasise more on factors that motivate tourists to visit the parks, it is important to factor in the heterogeneity that exists among park tourists. Hence, in predicting variation in tourist motivation to travel, their demographic profiles should be considered. To enhance wildlife tourism experiences, park management can provide more opportunities for tourists to learn about nature and ensure the availability of wildlife species through enforcing mechanism to reduce poaching and habitat destruction. Park management also need to enhance tourists' opportunities to learn more about nature. This is necessary to increase the level of tourist satisfaction.