Willingness to travel as an extension of leisure activity seriousness - A study about Finnish hunters

For the service provider, it is of utmost importance to have an in-depth understanding about each customer group and their expectations, to be able to provide them with the best possible prerequisites for a hunting experience. Not all hunting tourists are similar. Managerial implications based on this study indicate that Finnish hunters interested in travelling abroad for hunting, consider themselves personally committed to hunting and are looking to improve their skills and progress in their hunting career. To create a satisfying hunting tourism offering for such hunting tourists, the service provider should offer a possibility for hunters to challenge their skills and to experience something new, which can progress their hunting career.