| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 6545338 | Journal of Rural Studies | 2018 | 9 Pages |
Abstract
- The Mexican government and large industrialists sought to trademark the word “agave,” endangering agave spirits producers.
- Within days, an international effort was mobilized to halt the legislation, and the proposal was suspended.
- NOM 186 represents an extension of neoliberal logics that were pursued in tequila and mezcal's denomination of origin (DO).
- Under certain conditions discourses of authenticity may foster new coalitions and disrupt neoliberal pursuits.
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Authors
Marie Sarita Gaytán,