Multi-functionality, juxtaposition and conflict in the Central Amazon: Will tourism contribute to rural livelihoods and save the rainforest?

A multi-functionality framework is used to critically evaluate rural and eco-tourism in the Central Amazon. This part of the region is shown to have the best potential for both consumption and productive rural activities so that this study looks at the possibility of combining tourism with farming in a multi-functional way or whether the activities merely exist side-by-side (juxtaposition) or if conflict arises due to competing land use resulting in the marginalization of the local population. Considerations of scale, market potential, accessibility and the presence of local capacities and skills are shown to be fundamental for determining whether tourism can be a viable green solution reducing deforestation and promoting social inclusion in one of the poorest and environmentally problematic regions of Brazil.