Characteristics and driving factors of rural livelihood transition in the east coastal region of China: A case study of suburban Shanghai

Based on data from 412 households, this study used the sustainable livelihoods approach to analyse changes in livelihood strategies and the relationship between those changes and rural household attitudes in an eastern coastal region of China. Focussing on household off-farm employment decisions and land transfer decisions, we classified the households into six types based on their livelihood strategies, namely, off-farm employment-oriented, balanced, off-farm, idle, professional, and conventional. The survey results indicate that two capital factors, age and education, and two mediating factors, wage and crop prices, are important influences of off-farm employment decisions, whereas factors such as policies and subsidies, machinery, activities organized by local agricultural cooperatives, and land rent substantially influence land transfer decisions. By analysing the characteristics, trends and driving factors of livelihood transitions, i.e., changes in rural household livelihood strategies, from 1993 to 2013, we explored the mechanisms of livelihood transitions. The results indicate that the proportion of conventional households decreased and the proportion of off-farm employment-oriented households and off-farm households increased. Agricultural production transformed from a system of scattered households (conventional and off-farm employment-oriented households) into broad-scale management households (professional and balanced households). These changes were the main characteristics of livelihood transitions under rapid industrialization combined with rapid urbanization in the Qingpu district. Rural livelihood transitions exhibited a stepped pattern, going through an initial stage, a self-organizing stage, and a government-led stage.