The stairway to Heaven? The effective use of social capital in new venture creation for a rural business

An alternative semantic construct of social capital is presented, outlining the concept as a fluid and dynamic, time-influenced phenomenon rather than a discrete, fixed network that occasionally creates new links. The concepts of core and augmented social capital are presented. Core social capital describes existing bonds between actors within a group, while the augmented social capital of inter-group bridging creates a more expansive network.