Is 'Better cotton' better than conventional cotton in terms of input use efficiency and financial performance?

Based on mainly primary data collected from 302 farmers in Punjab province of Pakistan, this study analyzed inputs use efficiency of and financial return from “better cotton” and conventional cotton. It also sought reasons for cultivation and non-cultivation of “better cotton” based on farmers' socioeconomic characteristics and their direct responses to related questions. The findings of analyses revealed “better cotton” better than conventional cotton in terms of both inputs use efficiency and financial return. Despite being less efficient in terms of inputs use efficiency and financial return, farmers were growing conventional cotton primarily because the government agency responsible for agricultural extension had not paid attention to promotion of “better cotton” as in the BCI project area. Important policy conclusions are drawn and broad recommendations are made for the promotion of “better cotton” in Punjab and elsewhere.