| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 6548566 | Land Use Policy | 2014 | 9 Pages |
Abstract
- We define 27 voluntary environmental actions and analyzed 13 motivations that support them.
- Actions followed a four driver model with five motivational mechanisms.
- Market pressure and company image are major motivations.
- Legal and moral motivational categories are more valued than financial gains.
- We highlight the need to improve communication beyond the company.
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Authors
Ana M. Faggi, Gustavo A. Zuleta, Marina Homberg,