Mixed integration of individual background, attitudes and tastes for landscape management

This paper discusses the design and analysis of a choice experiment regarding preferences for possible transformations of a mountain landscape traditionally used for grazing. Visual impacts related to changing a mountain landscape associated with a new ski resort development are evaluated versus an option with less environmental impact, such as a health spa or “no development”. A multi-level latent class framework is applied to simultaneously obtain those groups of people who choose similarly and are grouped locally, but are also defined by their location, assuming that their choices are representative of what they like and would choose. Groups from the mountains are classified into one specific grand class. Some individuals who live in urban areas have attitudes and beliefs similar to those who live in the mountains, and they also are classified into that same grand class. The model also identifies seven lower-level groups of individuals, each with their own structure of preferences.