Land use trade-offs for flood protection: A choice experiment with visualizations

We report three major results: (1) Respondents showed clear but heterogeneous preferences for long-term land use changes. (2) Respondents were willing to trade off extensive agricultural land for flood protection ecosystem services, namely through reforestation and widening of the riverine zone. (3) Choice recommendations by political parties and interest groups did influence individual choice behavior in Discrete Choice Experiments but did not, as expected, decrease implicit benefit estimates.