Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7414150 | La Revue Gestion et Organisation | 2017 | 12 Pages |
Abstract
The present exploratory research (falling within the e-commerce context) is a part of the e-commerce context. Through two supplementary qualitative phases and an interactive atmosphere, the research has been made to explain the contribution of functional and relational features of “Deals” websites in the customer loyalty with the online buying group sector, and to show the ones, who are in charge of “Deals” websites, employing strategies of loyalty toward their customers. Such has been justified by the trademarks that are using technological tools.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Ali Sallemi Hrichi, Kaouther Ben Rached,