From farmland to city-land: Dissecting leisure travel experience of Chinese urban re-settlers

This study brings attention to a neglected traveler segment, i.e. the rural-to-urban resettlers. Using a mixed-methods approach, the study examines important elements of their leisure travel experience, including destination activity participation, leisure travel motivations, motivation-activity linkages, and sense making of travel in relation to life changes. The unique psychological and behavioral characteristics of this traveler segment are thereby revealed. The findings are discussed in relation to life transitions and lifestyle changes caused by displacement and resettlement. As an initial report of Chinese urban resettled farmers' destination experiences, this study has conceptual, practical, and policy-related implications.