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The contribution of cultural events to the formation of the cognitive and affective images of a tourist destination

Article ID Journal Published Year Pages File Type
7419568 Journal of Destination Marketing & Management 2018 9 Pages PDF
Keywords
Destination imageEventsBrandingcultural tourism
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business, Management and Accounting (General)
Preview
The contribution of cultural events to the formation of the cognitive and affective images of a tourist destination
Authors
José Manuel Hernández-Mogollón, Paulo Alexandre Duarte, José Antonio Folgado-Fernández,
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Journal
Journal of Destination Marketing & Management
Journal: Journal of Destination Marketing & Management
Related Categories
Destination image
Events
Branding
cultural tourism
Accounting
Business and International Management
Business, Management and Accounting (General)
Management Information Systems
Management of Technology and Innovation
Marketing
Organizational Behavior and Human Resource Management
Strategy and Management
Tourism, Leisure and Hospitality Management
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