Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7419733 | Journal of Destination Marketing & Management | 2018 | 12 Pages |
Abstract
The purpose of this study was to investigate the antecedents and consequences of visitors' participation in a private country club community. Based on the theoretical relationships between the conceptual constructs, a model was proposed and then tested utilizing data collected from 288 amateur golfers in the United States. The results showed that two dimensions of other customer perceptions influenced member interaction while all three dimensions of other customer perceptions positively affected activity involvement, and thus motivated private country club attachment and private country club loyalty. Lastly, extraversion played a moderating role in the relationship between suitable behavior and activity involvement. Both theoretical and managerial implications of the results are discussed.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business, Management and Accounting (General)
Authors
Jinsoo Hwang, Heesup Han, Sunghyup Sean Hyun,