Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7419755 | Journal of Destination Marketing & Management | 2017 | 9 Pages |
Abstract
The aim of the paper is to explore whether trust and formal contracts should be treated only as substitutes, or - a less popular approach in the literature - as complementary bases for dyadic and network cooperation in the tourism sector. Sixteen in-depth interviews were conducted with tourist entrepreneurs running their businesses in different parts of Poland. Nine different circumstances were identified in which cooperation was based either on trust or formal contracts, or on both. The results suggest that these two bases of cooperation do not have to be treated as substitutes, as each of them has different functions and different origins. Moreover, written agreements are not a result of a lack of trust in a partner, but they do sometimes stem from other factors (e.g. accounting requirements in a company).
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business, Management and Accounting (General)
Authors
Katarzyna Czernek, Wojciech Czakon, PaweÅ MarszaÅek,