Article ID Journal Published Year Pages File Type
7420619 Tourism Management 2018 12 Pages PDF
Abstract
This paper uses a generalized structural equation model (GSEM) to examine the relationships between a social network, the perception of social sustainability, and the future business intentions of small tourism enterprises, in the context of a developing country, Lao PDR. The data were derived from 177 such enterprises located in two destinations in 2016. Initiatives in building social networks and the provision of training and employment of local residents are identified as the key determinants of success in social sustainability, while specific attempts to create brands congruent with local culture are also important. Undifferentiated policies, while useful to the business expansion of small tourism enterprises, are less successful in generating local social sustainability.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Strategy and Management
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