Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7420800 | Tourism Management | 2018 | 10 Pages |
Abstract
- Inferential network analysis can identify the extent to which network identity was established in a DMO member initiative.
- Firms exhibited homophily by industry only, suggesting that a distinct network identity was not yet established.
- Inferential network analysis can validate insights from descriptive analysis.
- DMOs need to engage in deliberate hub development strategies, to establish a destination network identity.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Nigel L. Williams, Dean Hristov,