Article ID Journal Published Year Pages File Type
7421140 Tourism Management 2018 13 Pages PDF
Abstract
Drawing upon the theory of place attachment, this study proposes an innovative concept of exhibition attachment. Based on an in-depth literature review, a conceptual model of exhibition attachment was constructed, including push/pull motivation, attachment, and loyalty. To test the model, empirical data was collected from attendees at a trade exhibition. The results show a certain degree of correlation between attendees' push motivation and pull motivation. Pull motivation had a significant impact on exhibition dependence, which in turn had a positive and strong impact on exhibition identity. While both exhibition dependence and exhibition identity had an impact on attendees' loyalty, exhibition identity had a greater impact on exhibition loyalty. The theoretical and managerial implications of these results are discussed.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Strategy and Management
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