Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7421146 | Tourism Management | 2018 | 12 Pages |
Abstract
Photos are important carriers in destination image communication. Currently, efficiently selecting appropriate photos for destination promotion remains a major challenge for DMOs, a problem closely related to the discrepancy between projected and received destination images. During the photo selection process, contents that can best evoke viewers' potential motives should be considered favorably. This project proposes and implements a machine learning-based model to assist DMOs with photo content selection. The proposed protocol ranks candidate photos describing a specific theme from viewers' perspective. In the present empirical study, over 20,000 Flickr photos of New York City taken by foreign tourists were analyzed to demonstrate the effectiveness of this approach. The results indicate that the proposed method can facilitate the selection of destination photos and address the pronounced gap between projected and received images.
Keywords
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Business, Management and Accounting
Strategy and Management
Authors
Ning Deng, Xiang (Robert) Li,