Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7421231 | Tourism Management | 2017 | 15 Pages |
Abstract
To better understand a theme park's tourism carrying capacity (TCC), this paper proposes a conceptual framework that classifies the determinants of theme park TCC across three levels: fundamental determinants, mediating determinants, and direct determinants. The authors empirically tested a portion of the framework from the demand side by surveying 1356 visitors at a theme park in China. PLS path modeling, one-way ANOVA, linear regression, and multi-group moderation tests were used to analyze the impacts of attendance from a visitor perspective, day perspective, and visitor perspective at different attendance levels. Results indicate that theme park attendance either directly and/or indirectly affects visitors' experience, satisfaction, and behavioral intention. Theme park attendance also moderates the effects of visitors' experience on visitor satisfaction and behavioral intention, all of which determine a theme park's TCC. Corresponding management practices are recommended based on these results.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Yingsha Zhang, Xiang (Robert) Li, Qin Su, Xingbao Hu,