| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7421457 | Tourism Management | 2016 | 12 Pages |
Abstract
This research examines the interplay of tourism and political conflicts in the context of two historically politically divided nations. Specifically, this research investigates the effect of stereotyping on destination image as well as the moderating role of previous destination experience. Results revealed that international stereotype had a direct effect on cognitive and affective images and indirect effects on travel intention, while the effects of stereotyping were equally strong among visitors and non-visitors. These findings suggest that even when inter-governmental relations have been gradually normalized people might still perceive their former rival nation as hostile, which can negatively influence their destination images of the nation.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Chun-Chu Chen, Ying-Hsiao (Rebecca) Lai, James F. Petrick, Yueh-Hsiu Lin,