How do people negotiate through their constraints to engage in pro-environmental behavior? A study of front-country campers in Alberta, Canada

This study examined structural models of associations among constraints to pro-environmental nature-based tourism behavior, negotiation through these constraints, motivations to engage in pro-environmental behavior, and knowledge of pro-environmental activities. Three types of constraints (i.e., intrapersonal, interpersonal, and structural) were investigated to obtain a detailed understanding of barriers to pro-environmental tourism behavior. Structural models were tested using data obtained from front-country campers (n = 1009) in Alberta, Canada. Results showed that constraints negatively and directly influence intention. Negotiation and knowledge positively and directly influenced intention. Motivation and knowledge directly and negatively influenced constraints, and directly and positively influenced negotiation. The mitigating effect of negotiation on the association between constraints and intention was supported by the data. The theoretical and practical implications relating specifically to constraints to engaging in pro-environmental nature-based tourism activities are emphasized.