Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7421582 | Tourism Management | 2016 | 9 Pages |
Abstract
The main purpose of this study is to modify and apply a management tool called time and cost blocks (TCB). The model was modified to adjust how the “benefit indicator” was measured and further enhanced by inclusion of visitor satisfaction scores and revisiting intention. Data collection was accomplished by means of a diary-type semi-structured questionnaire, which was administered in face-to-face interviews with 655 visitors of the E-Da World theme park in Kaohsiung, Taiwan. The results indicate that participation intensity (PI) and benefit indicator (BI) have a significant relationship with satisfaction and revisiting intention.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Anestis K. Fotiadis,