| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7421805 | Tourism Management | 2016 | 12 Pages |
Abstract
Shopping is one of the oldest tourist activities and commonly accounts for the majority of travel budgets. However, tourists have expressed concerns regarding the risks they face in shopping destinations. Scholars have suggested that trust is a mechanism for reducing the complexity of human behavior in a situation that involves uncertainty. Therefore, the present study aims to investigate the trust of tourists toward shopping destinations. Specifically, the study attempts to develop and validate the measurement properties of a scale, which measures shopping destination trust. The target sample comprised shopping tourists. Via convenience sampling, 708 usable samples were collected in Hong Kong. Subsequently, purification of the measurement scale, assessment of the latent structure, and scale validation were conducted. Results reveal that shopping destination trust consists of nine dimensions. The present research is expected to shed light on potential research topics in the field of shopping tourism.
Related Topics
Social Sciences and Humanities
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Strategy and Management
Authors
Miju Choi, Rob Law, Cindy Yoonjoung Heo,