Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7422228 | Tourism Management | 2015 | 13 Pages |
Abstract
This paper examines the links between proactive environmental strategies, organizational capabilities and competitiveness. A model is proposed and tested using a sample of 232 Spanish hotels. An orientation for learning and innovation are conceived not only as drivers for adopting pro-environmental policies, but also as determinants of competitiveness. Data are analyzed through the use of partial least squares. The findings confirm that a proactive environmental strategy and innovation favor organizational competitiveness. However, a learning orientation does not directly predict organizational competitiveness. The paper discusses both conceptual and practical implications for the development of successful hotel operations and management.
Related Topics
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Strategy and Management
Authors
Elena Fraj, Jorge Matute, Iguácel Melero,