| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7422256 | Tourism Management | 2015 | 8 Pages |
Abstract
This study investigates the website adoption and performance of Iranian hotels. Using the content analysis technique, this study identifies 48 different features of the websites of 75 Iranian hotels. The findings show that Iranian hotels are at a very early stage of Internet adoption. The use of e-commerce is unlikely in the near future, as at present, none of the hotels offers online reservations. The results indicate that page ranking and the hotel star rating are significantly related to website performance. This investigation contributes to the limited research on e-commerce and hospitality in Iran.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Shahram Salavati, Noor Hazarina Hashim,