Analysis of wildlife tourism experiences with endangered species: An exploratory study of encounters with giant pandas in Chengdu, China

A variety of tourist experiences, motivations, and preferences were revealed. Although respondents' experiences were varied, satisfaction increased with closer encounters and interactions with the giant pandas. The thematic analysis identified three features of the wildlife tourism experiences at CRBGPB: tourists, giant pandas, and settings. Implications and management recommendations were identified for sites offering wildlife tourism experiences.