| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 8876277 | Journal of Northeast Agricultural University (English Edition) | 2016 | 8 Pages |
Abstract
The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the best strategies to enhance customer loyalty in order to induce repurchase intention of them. Future research could be conducted in the same field by adopting larger sample size and this research can be replicated with specific product category.
Related Topics
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Agricultural and Biological Sciences
Agricultural and Biological Sciences (General)
Authors
Zeeshan Ahmad, Meng Jun, Imran Khan, Muhammad Abdullah, Tauqir Ahmad Ghauri,