Visual search and attention to faces during early infancy

•We showed 3-, 6-, and 9-month-olds engaging animated and live-action videos of social stimuli.•Looking at faces was strongly related to performance in a visual search task.•Infants’ attentional abilities may be important in facilitating social attention.

Newborn babies look preferentially at faces and face-like displays, yet over the course of their first year much changes about both the way infants process visual stimuli and how they allocate their attention to the social world. Despite this initial preference for faces in restricted contexts, the amount that infants look at faces increases considerably during the first year. Is this development related to changes in attentional orienting abilities? We explored this possibility by showing 3-, 6-, and 9-month-olds engaging animated and live-action videos of social stimuli and also measuring their visual search performance with both moving and static search displays. Replicating previous findings, looking at faces increased with age; in addition, the amount of looking at faces was strongly related to the youngest infants’ performance in visual search. These results suggest that infants’ attentional abilities may be an important factor in facilitating their social attention early in development.