Article ID Journal Published Year Pages File Type
92545 Journal of Rural Studies 2013 11 Pages PDF
Abstract

This paper seeks to explore creative practice in an Australian country town, and in so doing, to unsettle market-orientated interpretations of creativity that privilege the urban. Instead of focusing on creative practice as a means to develop industries, we focus on how creativity is a means to establish a cooperative gallery space that helps to sustain a sense of self in an otherwise antithetical social and cultural context. The example we discuss is The Spiral Gallery, a women's co-operative arts space established in the 1990s in the small (but somewhat iconic) country town of Bega – in a place where avenues for feminist arts were otherwise absent. We demonstrate the Spiral Gallery does more than showcase creativity in the Bega Valley. In addition, the gallery has become a means to ‘becoming’ and ‘belonging’, to cultivate subjects through various practices including sculpture, performance and photography; which in turn enrich cultural life. In this way creativity in rural life comes to be understood as social, performative, visceral and political.

► Our analysis offers an alternative interpretation of creativity. ► We highlight the embodiment of creative practices alongside the economics of art production. ► We report on the spatiality of subjectivity and creative practices. ► We discuss the challenges of negotiating market and non-market orientations.

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