'More crop per drop': how to make it acceptable for farmers?

The results suggest that water managers and farmers share a common interest in adopting drip irrigation of tomato. Inversely, interests divergence may increase with low/medium value crops as cotton; the combination between water pricing and subsidies could be a way of agreement, but it would require subsidies for irrigation equipment of at least 40%, for low water tariffs, to 60%, for high water tariffs, to make the transfer from furrow to drip irrigation acceptable. This approach appeared generic enough to be applied for other economic, technical or environmental conditions, to modernize irrigation by harmonizing constraints faced by water managers and farmers.