Asia Pacific Management Review - Volume 22 - Issue 1

Relationship formation within online brand communities: Bridging the virtual and the real

Fulltext Access 8 Pages 2017

Social media as an upcoming tool for political marketing effectiveness

Fulltext Access 6 Pages 2017

Engaging customers through online participation in social networking sites

Fulltext Access 9 Pages 2017

Social identity dimensions and consumer behavior in social media

Fulltext Access 7 Pages 2017

The impact of construal level on brand preferences: Ad metaphors and brand biography as moderators

Fulltext Access 8 Pages 2017

Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity

Fulltext Access 10 Pages 2017

Examining the mediating effect of attitude towards electronic words-of mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travellers

Fulltext Access 10 Pages 2017