A review of literature on restaurant menus: Specifying the managerial issues

This conceptual study specifically aims at reviewing the critical managerial issues of menu, and demonstrating the conceptual structure of menu management. Based on the conceptual and empirical findings of menu literature, the major menu management issues are menu planning, menu pricing, menu designing, menu operating and menu development. Additionally, the paper makes a discussion on the conceptual relations between menu and meal experience. Given the scarcity of research that incorporates evidences and concepts of previous studies in one single study, the conceptual structure of menu management presented in this paper allows a comprehensive understanding of menu and forms a theoretical basis for future research.