Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
362941 | Journal of Nutrition Education and Behavior | 2011 | 8 Pages |
ObjectiveTo identify health product and promotion channels for development of a Chickasaw Nation Supplemental Nutrition Assistance Education Program (SNAP-Ed) social marketing program.MethodsThe study was qualitative and used social marketing principles to assess Native American women’s views of health and nutrition. Focus groups (n = 8) and interviews (n = 4) were conducted to identify indigenous views of product, promotion, price, and place related to SNAP-Ed behavioral objectives.ResultsThe major theme identified for product was diabetes prevention. Participants (n = 42) indicated a preference for family-based education with promotion by elders, tribal leaders, and “everyday people.” Participants identified tribe-specific community sites for program implementation at times conducive to work schedules.Conclusions and ImplicationsCulturally appropriate social marketing programs are necessary to address diabetes prevention with a focus on family, heritage, and tribal community. Additional research is necessary to explore the role of elders and tribal leaders in diabetes prevention efforts.