Article ID Journal Published Year Pages File Type
4317571 Food Quality and Preference 2012 7 Pages PDF
Abstract
► We study the role of quality assurance labels as drivers of loyalty in the case of traditional food products. ► We investigate loyalty to designation of origin labels. ► Designation of origin labels constitute less important drivers of loyalty than other extrinsic product attributes. ► Brands carrying a designation of origin label exhibit higher levels of loyalty.
Keywords
Related Topics
Life Sciences Agricultural and Biological Sciences Food Science
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Quality assurance labels as drivers of customer loyalty in the case of traditional food products
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