Development and validation of a tool to recall alcoholic beverage and wine consumption over consumers’ lifetimes

Different past experiences are likely to influence current preferences and consumption through learning processes, such as evaluative conditioning, leading to different flavour preference developments. The ability to measure past experience of alcoholic beverage consumption would be useful in order to understand the drivers of current wine consumption. The developed and validated tool provides reliable data for both past alcohol consumption recall and current wine consumption. Intraclass correlation coefficients (ICC) and F-tests indicated reliability, specifically, high internal consistency (lifetime drinking history and current wine consumption), internal validity and acceptable limits of agreement (current wine consumption relative to a 7-day diary), especially for the most frequently consumed wine (red), demonstrating that the measures taken were reproducible over time. In contrast to previous lifetime alcohol consumption studies, the present study included measures of type of wine consumed. Results justify and encourage the administration of the developed tool on a larger sample, aiming to seek associations between ‘drinking histories’ in order to understand current wine consumption.