Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5070359 | Food Policy | 2015 | 8 Pages |
Abstract
Our results suggest that the GDA label introduction reduces attraction of unhealthier products in terms of market share but does not affect product choice behaviour. Instead, price and habit exhibit a greater impact on purchase behaviour and product choice than the GDA label introduction.
Related Topics
Life Sciences
Agricultural and Biological Sciences
Food Science
Authors
Yasemin BoztuÄ, Hans Jørn Juhl, Ossama Elshiewy, Morten Berg Jensen,