Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5070600 | Food Policy | 2013 | 10 Pages |
Abstract
A lab experiment evaluates the consumers' willingness to pay (WTP) for food products made with and without palm oil. Palm oil production induces environmental damages, and its consumption presents a health risk. However, the production of alternative oils raises land use issues. In the experiment, successive messages emphasizing the characteristics of palm oil and palm oil-free products are delivered to participants. Information has a significant influence on WTP when it underlines the negative impact of the related product. This effect is stronger for the palm oil product than for the palm oil-free product. The experiment also compares the welfare effects of two regulatory instruments, namely a consumer information campaign versus a per-unit tax. Because of the respective attributes of both palm oil and palm oil-free products, the information campaign improves welfare with a much larger impact than the tax.
Related Topics
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Agricultural and Biological Sciences
Food Science
Authors
Anne-Célia Disdier, Stéphan Marette, Guy Millet,